Terms of use.

1. Accepting these terms.

By using Heme — reading articles, subscribing to the newsletter, taking the Heme Quiz, clicking affiliate links — you agree to these terms. If you don't agree with any part of them, please don't use the site. We may update these terms from time to time; the "Last updated" date at the top tells you when we last changed something material.

2. Educational use only.

Heme is an editorial publication that compares bloodwork tests, decodes biomarkers and writes about U.S. women's health. Nothing on Heme is medical advice. Reading our pages, taking the quiz, or emailing us does not create a doctor-patient relationship. We do not diagnose conditions, prescribe treatments, interpret your specific lab results or replace your healthcare provider.

If you are worried about your symptoms, lab results or health, speak to a qualified healthcare provider. If you are experiencing a medical emergency, call your local emergency number — do not email us, do not read an article, do not wait for our newsletter.

3. The affiliate disclosure.

Some links on Heme are affiliate links. When you click through and complete a purchase, we may earn a commission at no extra cost to you. We disclose every affiliate relationship on the pages where it appears, and we publish our full revenue model openly. The short version: editorial coverage is independent of commission rate, and we do not sell rankings. The long version is on how we make money.

4. Relying on what you read.

We work hard to make Heme accurate, current and clinically reviewed where it counts. We use credible sources, we cite them, we have a public corrections policy, and named clinical reviewers check the medical pages before publication. But:

• Health science evolves. Reference ranges change. New evidence overturns old guidance.
• Every woman's context is different. What's relevant for one reader may be irrelevant for another.
• We may make mistakes. When we do, we correct them publicly at the top of the affected page.

So: use Heme as a starting point for better questions, not as a substitute for clinical judgment. The site is provided "as is" and without warranties of any kind, express or implied. TODO: legal review of warranty language

5. Third-party links and products.

Heme links to at-home tests, telehealth platforms, supplement brands, clinical research, and other websites. When you click through to a third-party site, you leave Heme and enter someone else's environment, governed by their terms and privacy policy. We do not control what those third parties do, charge, ship, deliver or claim. We make our best effort to vet the brands we link to — that's what the seven-criterion framework is for — but we are not responsible for your transaction with them.

6. Intellectual property.

All editorial content on Heme — articles, biomarker guides, comparisons, reviews, photography, illustrations, the seven-criterion framework, and the Heme Reviewed badge — is owned by Heme or licensed to us. You're welcome to quote short passages with attribution and a link back. You may not republish full articles, scrape the site, train AI models on our content, or use the Heme Reviewed mark or wordmark without written permission.

The Heme name, the Heme Reviewed badge and any associated marks are trademarks of Heme. TODO: confirm trademark registration status

7. Your submissions.

When you take the Heme Quiz, subscribe to the newsletter, send us a question, or email a correction, you're submitting information to us. By doing so, you give us permission to read it, use it to improve the editorial, and respond. We treat what you send us with care — the details are in our privacy policy. You're responsible for the accuracy of what you submit; please don't send us anyone else's private health information.

8. Limitation of liability.

To the maximum extent permitted by law, Heme and its team are not liable for any direct, indirect, incidental, consequential or punitive damages arising from your use of the site, the content, the quiz, the newsletter, or any third-party products linked from Heme. This includes — but is not limited to — health outcomes, financial decisions made based on what you read, or any reliance on information that turns out to be incomplete, outdated or inaccurate. If you live somewhere that doesn't allow this kind of limitation, the limitation applies to the maximum extent that local law allows. TODO: legal review of liability language by jurisdiction

9. Changes to these terms.

We may update these terms as the platform evolves — new products, new partner integrations, new regulatory requirements. When we make a material change, we'll update the "Last updated" date at the top of this page and, for substantial changes, notify newsletter subscribers by email. Continuing to use the site after a change means you accept the updated terms.

10. Governing law.

These terms are governed by the laws of TODO: legal review — placeholder Delaware, USA. Any dispute that cannot be resolved by emailing us directly will be handled in the courts of that jurisdiction. If you're reading from outside that jurisdiction, your local consumer-protection laws may give you additional rights that these terms cannot override.

11. Getting in touch.

— The Heme editorial team