What we collect, in three sentences.
We collect your email if you subscribe, your quiz responses if you take the Heme Quiz, and aggregated analytics about how readers move through the site. We don't sell your data, we don't share your identity with affiliate partners, and we don't build a health profile on you.
If you'd like your data deleted, email privacy@heme.co and we'll do it within 30 days.
Who we are.
Heme is an editorial publication that compares bloodwork tests, decodes biomarkers and writes about U.S. women's health. We are not a medical service. We do not test your blood, store your lab results or hold a clinical record on you. This policy covers our website, newsletter and the Heme Quiz.
What we collect.
Email address.
If you subscribe to The Depletion Report newsletter or take the Heme Quiz, we collect your email address. We use it to send you the newsletter, occasional quiz-relevant follow-ups, and — only if you opt in — a small number of editorially relevant partner communications.
Quiz responses.
If you take the Heme Quiz, we collect the answers you give us — questions about energy, cycle, history and what's on your mind. We use those responses to route you to relevant biomarker guides and to surface tests or providers that may be worth comparing. Quiz responses are stored in aggregate for editorial research; they are not tied to your identity beyond the email address you provide.
Analytics.
We use a privacy-conscious analytics tool TODO: confirm provider — Vercel Analytics / Plausible / Fathom to understand which pages readers find useful, how long they read for, and where they come from. We don't use Google Analytics. We don't track you across other websites. We don't sell click data to ad networks.
Technical information.
Like every website, our servers log basic technical information when you visit — IP address, browser type, the page you came from, the page you went to. We retain these logs for a short period for security and debugging, then we discard them.
What we don't collect.
- Your actual blood test results. We are an editorial site. We don't run labs. We don't see your numbers.
- Your name (unless you give it to us in an email or contact form).
- Your address, phone number or date of birth.
- Sensitive health categories beyond what you voluntarily tell us in the quiz.
- Cookies for advertising retargeting. We don't run those.
How we use what we have.
The short list:
- To send you the newsletter you subscribed to.
- To curate which biomarker guides, tests and questions are most relevant to your quiz answers.
- To improve the editorial — which articles need more depth, which questions readers keep asking, where the gaps are.
- To detect abuse, fraud or security issues on the platform.
We do not sell your data. We do not share your identity with affiliate partners. When you click an affiliate link, the destination brand sees the click (that's how affiliate tracking works), but they do not receive your name, email or quiz answers from us.
Cookies and analytics.
We use a small number of first-party cookies to remember your preferences (for example, whether you've dismissed a banner) and to power the analytics described above. We do not use third-party advertising cookies. You can disable cookies in your browser settings — the site will still work, though some preferences may not be remembered.
Third-party affiliate links.
Many pages on Heme include affiliate links to at-home tests, telehealth platforms or supplement brands. When you click one of those links and complete a purchase, we may earn a commission at no extra cost to you. The destination brand handles your information under their own privacy policy — once you click out, you're on their site, not ours. We disclose every affiliate relationship on the pages where it appears. The full list is on how we make money.
Data retention and deletion.
We keep your data for as long as you're a subscriber or until you ask us to delete it. To request deletion, email privacy@heme.co from the address you signed up with. We'll confirm and complete the deletion within 30 days. You can also unsubscribe from the newsletter at any time using the link in every email — that removes your address from our active sending list immediately.
Children's privacy.
Heme is written for adult women navigating their own health questions. The site is not intended for anyone under 18 and we don't knowingly collect information from minors. If you believe a minor has submitted information to us, email privacy@heme.co and we'll remove it.
International readers.
Heme is built primarily for readers in the United States, but the site is accessible globally. If you're reading from the European Union, the United Kingdom, California or another jurisdiction with specific privacy rights (GDPR, CCPA, etc.), those rights apply — including the right to access, correct or delete the information we hold about you. Email privacy@heme.co and we'll honour the request. TODO: legal review of jurisdiction-specific obligations
Updates to this policy.
We may update this policy as the platform evolves — new analytics tools, new partner integrations, new regulatory requirements. When we make a material change, we'll update the "Last updated" date at the top of this page and, for substantial changes, notify newsletter subscribers by email. Older versions are available on request.
Getting in touch.
General contact: heme.co/contact
Editorial corrections: corrections@heme.co
— The Heme editorial team